Over 200,000 players logged into play the beta for Amazons New World this weekend.
The upcoming MMOs beta was the seventh most played title on Steam that day.
By comparison, Amazons Crucible, which was cancelled last year peaked at around 25,000 players.
Earlier this year Amazon delayed New World to its new release date set for August 31.
The company has previously had trouble with publishing its games as both Breakaway and Crucible were cancelled and shut down months after they launched.
In a January report it was said that Amazon is purportedly spending $500 million on its video game division.