Activision claims it was a "creative choice" to leave out any branding or reference to the publisher from the first trailer for Call of Duty: Vanguard.
The video announcing this years entry in the companys flagship series debuted last week, but for the first time led with the messaging "Call of Duty presents," followed by "a Sledgehammer Games production."
Activisions logo does not even appear at the end of the trailer -- an omission that did not go unnoticed by various media outlets, sparking speculation that this was an effort to distance what will undoubtedly be the publishers biggest seller this year from the ongoing scrutiny around the allegations and lawsuit it faces.
< img src="https://i.ytimg.com/vi/OQ1CwPhE8KQ/hqdefault.jpg" >Reveal Trailer Call of Duty: Vanguard